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tradeshows
IBAO is one of the industry’s largest annual trade shows and a cornerstone of our event strategy, providing a high-impact platform to connect with brokers, increase brand visibility, and engage early-career insurance professionals.
Gore Mutual x Unica: Introducing Beneva - 2026
This year's IBAO trade show marked an important milestone as Gore Mutual and Unica came together to showcase Beneva, the brand bringing both organizations together through their merger. The booth was intentionally designed around three distinct brand spaces, with Unica and Gore Mutual positioned on either side of Beneva, placing our shared future at the centre of the experience. The 30-foot booth combined bold brand visuals, dedicated broker conversation areas, and an interactive Beneva-branded shuffleboard activation, creating a welcoming space for engagement while introducing brokers to the next chapter of our organizations. More than a traditional trade show presence, the experience was designed to build brand awareness, communicate our evolving identity, and strengthen broker relationships during a significant period of change.
Made for Mainstreet Booth - 2025
The Made for Mainstreet booth translated a community-first brand message into an approachable, high-energy trade show experience. Designed to resonate with brokers supporting small businesses, the activation encouraged meaningful conversations, strong booth traffic, and authentic brand connection in a highly competitive show environment.
Purpose-Driven Giveback Booth - 2024
The following year’s booth evolved the experience by integrating a purpose-led activation, where each participant interaction triggered a donation to Nature Force. This approach transformed engagement into tangible impact—driving participation, reinforcing sustainability commitments, and increasing brand affinity through values-driven storytelling.
Hospitality Night: Prophesies & Policies Ball - 2024
IBAO also includes an exclusive hospitality night, where each insurance company hosts its own immersive space. This year, our theme was Prophesies & Policies Ball, featuring an iconic Zoltar machine, tarot card and palm readers, a mentalist performance, and specialty smoky cocktails. The experience was designed to create memorable, high-touch interactions with brokers in a unique, playful, and shareable environment.
Back
tradeshows
IBAO is one of the industry’s largest annual trade shows and a cornerstone of our event strategy, providing a high-impact platform to connect with brokers, increase brand visibility, and engage early-career insurance professionals.
Gore Mutual x Unica: Introducing Beneva - 2026
This year's IBAO trade show marked an important milestone as Gore Mutual and Unica came together to showcase Beneva, the brand bringing both organizations together through their merger. The booth was intentionally designed around three distinct brand spaces, with Unica and Gore Mutual positioned on either side of Beneva, placing our shared future at the centre of the experience. The 30-foot booth combined bold brand visuals, dedicated broker conversation areas, and an interactive Beneva-branded shuffleboard activation, creating a welcoming space for engagement while introducing brokers to the next chapter of our organizations. More than a traditional trade show presence, the experience was designed to build brand awareness, communicate our evolving identity, and strengthen broker relationships during a significant period of change.
Made for Mainstreet Booth - 2025
The Made for Mainstreet booth translated a community-first brand message into an approachable, high-energy trade show experience. Designed to resonate with brokers supporting small businesses, the activation encouraged meaningful conversations, strong booth traffic, and authentic brand connection in a highly competitive show environment.
Purpose-Driven Giveback Booth - 2024
The following year’s booth evolved the experience by integrating a purpose-led activation, where each participant interaction triggered a donation to Nature Force. This approach transformed engagement into tangible impact—driving participation, reinforcing sustainability commitments, and increasing brand affinity through values-driven storytelling.
Hospitality Night: Prophesies & Policies Ball - 2024
IBAO also includes an exclusive hospitality night, where each insurance company hosts its own immersive space. This year, our theme was Prophesies & Policies Ball, featuring an iconic Zoltar machine, tarot card and palm readers, a mentalist performance, and specialty smoky cocktails. The experience was designed to create memorable, high-touch interactions with brokers in a unique, playful, and shareable environment.
