For the past three years, I have led the end-to-end planning and execution of Community Day, a national, purpose-led employee experience designed to strengthen company culture, drive engagement, and bring our organization's values to life through meaningful community impact.

Working closely with Purpose, Marketing, Communications, and Sales teams, I oversee everything from programme development and logistics to employee engagement and event promotion across multiple locations around Canada. I collaborate with the Communications team to develop internal communications plans, social media campaigns, and promotional initiatives that build excitement, encourage involvement, and drive attendance. Together, these efforts have contributed to an impressive 90% employee participation rate for two consecutive years.

Most recently, I expanded the initiative beyond our employees to include three tailored broker activations across three brokerages, creating opportunities to strengthen external partnerships while extending the impact of Community Day.

Through thoughtful programming, cross-functional collaboration, and a strong focus on engagement, Community Day has become a highly anticipated annual tradition that brings employees together, strengthens relationships, and creates a lasting impact in the communities we serve.