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brand and sponsorship experiences
I lead the end-to-end planning and delivery of creative brand activations and sponsorship experiences designed to increase brand visibility, strengthen partnerships, and create memorable moments for guests. Working closely with Marketing, Business Development, and external partners, I develop tailored concepts that bring brands to life through engaging environments, thoughtful hospitality, and meaningful interactions.
Leadership Summit | Whistler, BC
For one of our top broker partners' annual leadership summits in Whistler, I led the concept development, planning, and execution of two unique brand experiences.
The first began at the welcome reception with our Purpose Pop-Up Market, a curated gifting experience featuring products sourced from local and minority-owned businesses. The activation combined thoughtful gifting with our commitment to supporting diverse communities, creating a meaningful first impression for attendees.
The experience continued with an Alpine Village-inspired hospitality suite, complete with a restored ski gondola and Canadian-themed touches. From creative concept and supplier sourcing to branding, logistics, and onsite execution, I managed every element to deliver an engaging environment that encouraged connection and strengthened relationships with our broker partners.
Becoming Beneva | IBAO Networking Lunch
I led the end-to-end concept development, planning, and delivery of the Becoming Beneva networking lunch at the IBAO Convention, designed to introduce and showcase the Beneva brand to our broker partners ahead of our upcoming merger.
The event provided an opportunity to build awareness, strengthen broker relationships, and create excitement around the next chapter of our business. From creative direction and branded touchpoints to supplier coordination, event logistics, and onsite execution, I oversaw every aspect of the experience, ensuring the Beneva brand was thoughtfully integrated throughout.
By combining strategic brand messaging with a welcoming and engaging networking environment, the lunch helped bring the upcoming merger to life while fostering meaningful connections with our broker community.
Back
brand and sponsorship experiences
I lead the end-to-end planning and delivery of creative brand activations and sponsorship experiences designed to increase brand visibility, strengthen partnerships, and create memorable moments for guests. Working closely with Marketing, Business Development, and external partners, I develop tailored concepts that bring brands to life through engaging environments, thoughtful hospitality, and meaningful interactions.
Leadership Summit | Whistler, BC
For one of our top broker partners' annual leadership summits in Whistler, I led the concept development, planning, and execution of two unique brand experiences.
The first began at the welcome reception with our Purpose Pop-Up Market, a curated gifting experience featuring products sourced from local and minority-owned businesses. The activation combined thoughtful gifting with our commitment to supporting diverse communities, creating a meaningful first impression for attendees.
The experience continued with an Alpine Village-inspired hospitality suite, complete with a restored ski gondola and Canadian-themed touches. From creative concept and supplier sourcing to branding, logistics, and onsite execution, I managed every element to deliver an engaging environment that encouraged connection and strengthened relationships with our broker partners.
Becoming Beneva | IBAO Networking Lunch
I led the end-to-end concept development, planning, and delivery of the Becoming Beneva networking lunch at the IBAO Convention, designed to introduce and showcase the Beneva brand to our broker partners ahead of our upcoming merger.
The event provided an opportunity to build awareness, strengthen broker relationships, and create excitement around the next chapter of our business. From creative direction and branded touchpoints to supplier coordination, event logistics, and onsite execution, I oversaw every aspect of the experience, ensuring the Beneva brand was thoughtfully integrated throughout.
By combining strategic brand messaging with a welcoming and engaging networking environment, the lunch helped bring the upcoming merger to life while fostering meaningful connections with our broker community.
